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M&A Basic Overview

Strategy

This case study provides an overview of some of the key concepts behind mergers & acquisitions or "M&A". We explore as part of this topic the acquisition of Tyco by Johnson Controls.

Price:

4.99

Pricing Introduction

Marketing

This module demystifies how to think about pricing. We cover key definitions, analyze the relationship between value and price, and we will introduce a common scheme to guide high level pricing decisions.

Price:

2.99

Finance Basics: Liquidity

Accounting & Finance

Liquidity is a key metric used to evaluate a business' ability to generate cash and pay off stakeholders such as bank lenders. This module module introduces key terms as a well a few commonly used ratios that serve as viewpoints to analyze liquidity.

Price:

2.99

EBIT/EBITDA

Accounting & Finance

Learn about two of the most often cited profitability metrics: EBIT and EBITDA. This module goes beyond the definitions but presses on when to use these metrics, and where they might fall short. We aim to gain comfort with using the vocabulary of financial professionals.

Price:

2.99

Strategic Innovation

Strategy

As part of an introduction to strategic innovation, this module explores some of the early decisions made by Microsoft to collaborate, and then ultimately, annihilate Encyclopedia Britannica with Microsoft Encarta.

Price:

2.99

Finance Basics: Efficiency

Accounting & Finance

This 10 minute module considers efficiency metrics, or rather metrics that let us know how well a company can turn its assets into revenue or profit.

Price:

2.99

Finance Basics: Profitability

Accounting & Finance

Profitability speaks to a business' ability to generate income or cash in flow. There are perspectives to considers, for example, operating profitability vs. net income. Each perspective will be explored and we will develop a nuanced vocabulary to discuss profit.

Price:

2.99

What's Working Capital?

Accounting & Finance

So what is working capital anyway? Working capital is the difference between a business' current assets and current liabilities. It is a measure of a business' liquidity, as well as it's short-term financial health. Access this module to dive into the details of WC.

Price:

4.99

Customer Service

Marketing

This case study is based on Inuit's world class customer service. In this case, you will explore how Zappos' obsession with the customer fueled both product development and high customer retention.

Price:

4.99

Customer Research

Marketing

This 10 minute module distills customer research to key definitions and methods. This class will cover primary and secondary research, as well as how to obtain customer data in a systematic way.

Price:

2.99

Finance Basics: Solvency

Accounting & Finance

This module covers Solvency. We'll review solvency which is the ability of a business to meet its long-term obligations (a fancy way to say bank debt). We will also cover some common metrics used to measure solvency.

Price:

2.99

Creative Marketing

Marketing

Examine creative marketing through the lens of a seminal case study, Cirque de Soleil. Understand how marketing can be amplified by a creative thinking team in this 15 minute mini-case.

Price:

1.99